Gold Standard Brand Asset Evaluator

Evaluate an asset

Logo, tagline, colour palette, mascot, sonic signature, packaging shape — one at a time.

Asset name

Asset file (evidence)

Upload or drop the asset filePNG, JPG, SVG, PDF — up to 8 MB. Attached to the report as evidence.

Famous — recognition

Do consumers recognise this asset as belonging to the brand?

No (1)Yes (5)

Unique — ownability

Is this asset ownable and not widely used by competitors?

No (1)Yes (5)

A score of 4 or higher counts as a yes. Current trajectory: Gold Standard.

“It's not about being recognizable. It's about being Gold Standard.”

Score an asset to reveal its verdict and next steps.